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Water scarcity affects more than 40 per cent of the global population and is projected to rise.1 Water is now such a critical issue that it is ranked in the top five global risks.2 A quarter of the world’s population face “extremely high” levels of water stress, and this leaves them highly vulnerable to the impact of drought or increases in water use.

A hotel can use an average of 1,500 litres per room per day which can vastly exceed that of local populations in water-scarce destinations.4 In some locations, tourism uses over eight times more water per person on average than the local population.5 Even hotels located in regions with plenty of water could be having an impact if they are sourcing products or services from water-scarce locations.